KOREA PREPAID CARD.INC

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PROJECT
Client	GS Retail Co.,Ltd
Project	Offline Distribution of POSA Gift Cards
Industry	Retail

OVERVIEW: Korea Prepaid Card Co., Ltd. serves as the issuer and distributor of the GS25 Gift Card, a physical prepaid card that can be used just like cash at GS25 convenience stores, operated by GS Retail.

The GS25 Gift Card is available in two formats:
· Fixed-denomination cards: ₩10,000, ₩30,000, and ₩50,000
· Rechargeable cards: Reloadable from ₩10,000 up to ₩500,000 in increments of ₩10,000

Both types are exclusively usable and purchasable at GS25 stores nationwide.The rechargeable version also offers added benefits, such as 1+1, 2+1 deals, and 10% discounts on select promotional items.

To ensure the GS25 Gift Card is more than just a one-time payment method, GS25 has incorporated its original character IP, “Moomoo and Friends,” into the card designs—enhancing its collectible value. In celebration of the Lunar New Year, two limited-edition cards were also released, featuring Moomoo and Friends dressed in traditional hanbok. This marks the first-ever launch of a physical, GS25-branded gift card. As society continues shifting toward a cashless future, GS25 identified a growing trend of replacing traditional gifts or allowances with gift cards—and introduced this product to meet and lead that demand.

Official Online & Offline Sales Channels
for GS25 Gift Cards: As more consumers look for gift cards as presents for friends and loved ones, demand continues to grow. From the recipient's perspective, gift cards are highly practical, allowing them to choose and purchase exactly what they want. Especially amid rising inflation, they offer a smart and cost-effective gifting option. A manager from GS Retail’s Service Products Team stated: “As we move toward a cashless society combined with increasing inflation, the trend of gifting with prepaid cards is rapidly spreading. We expect demand for related service products to continue rising.”

Pay Easily, Anywhere in Korea
GS25 Gift Card: The GS25 Gift Card is a prepaid card that can be used at GS25, one of Korea’s leading convenience store brands. It is a practical and easy-to-use payment method, accepted at all 18,000 GS25 stores nationwide. With the GS25 Gift Card, customers can conveniently purchase a wide range of everyday items such as ready-to-eat meals, beverages, snacks, lunchboxes, and household goods. It is also compatible with select mobile vouchers and service payments, adding to its flexibility.

Popular as a gift or as allowance for children, the card allows for partial balance usage, making it convenient to use anytime, as needed. Its usefulness in daily life makes it a highly favored option among consumers.