Digital Transformation Support Project for Small Business
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PROJECT
Client
Jeju Olle
Project
Digital Transformation Support Project for Small Business
Industry
Trail & Travel
OVERVIEW
Google supports $1 million USD (Approx. 1.18 billion KRW) to Asian Venture Philanthropy Network(AVPN) which is Asia’s largest impact investor network and MY Social Company(MYSC) which is a domestic social venture accelerator through Google.org which is in charge of charity and social innovation. And, AVPN and MYSC create the Digital Innovation Fund for NGOs which provide digital education to vulnerable groups, job seekers, small business owners, and small companies affected by COVID-19. AVPN is Asia’s largest network of impact investors and social innovation institutions, including over 600 global investment institutions and companies (Blackrock inc., the Rockefeller Foundation, etc.)
Jeju Olle Corp. is carrying out various support projects by participating in digital transformation support projects for small business owners around Olle Trail through collaboration with Korea Prepaid Card, a partner company that supports the development and operation of the official trail app Olle Pass.
Advertising stores around Olle Trail Easy payment through Olle Pass
KPC introduced the franchises to Olle users by Olle Pay in the app Olle Pass and provided Olle Pay merchant stickers in order to identify the franchises easier. Also, we trained the franchisers how to use Web POS and supplied a barcode scanner to every franchise.
Franchise Promotion Support By Mobile Coupon
We support promotions for stores and services by offering coupons available at only Olle Pay franchises. The coupons are induced to visit stores and use Olle Pay.
Local Brand Prepaid Card Production & Operation Support
We support the introduction and operation of the Local Brand Prepaid Card service for small business owners around Olle Trail in Jeju. In addition to the prepaid card function, automatic discounts, stamps & mileage accumulation, and coupon services are also available according to the store situation.