- LIBREGIFT CARD
-
[COFFEE LIBRE]
INTRODUCED GIFT CARD FOR SPECIALTY COFFEE OF Q-GRADER, THE FIRST COFFEE QUALITY INSTITUTE IN KOREA
| PROJECT | |
|---|---|
| Client | COFFEE LIBRE |
| Project | Presented Prepaid Card Service For Loyal Customer |
| Industry | Cafe |
- OVERVIEW
- Coffee Libre was founded in 2010 as a small business in Yeonnam-dong by CEO Seo Pil-Hoon, who qualified as Korea’s No.1 Q-Grader(A coffee evaluator), and started as a specialist in coffee bean imports and roasting. Currently, the business has expanded to Myeongdong, Yeongdeungpo Time Square branch, and Gangnam Shinsegae Premier Street branch.
- INTRODUCED GIFT CARD FOR REGULAR CUSTOMERS
WHO PURCHASE THE COFFEE BEANS 
- Coffee Libre, a specialty coffee shop, introduced gift card first at Yeonnam branch and Myeongdong branch. These two branches are smaller than other stores, but many regular customers buy coffee beans. So, they were the best stores to use gift card services in the first place.
It was also suitable for them to use prepaid card in several branches and still using the existing POS without installing or purchasing a separate device.
Gift cards purchased at Coffee Libre can be used as cash to buy coffee or beans at the store. Also, the remaining balance can be reused for next visit.
- With additional cash charging benefits,
Induce both repeat and new customers’ revisit. 
- Coffee Libre Gift Card can be used at Yeonnam branch and Myeongdong branch, and it is purchased by regular customers and sold as a gift for loved one, and it helps to maintain repeat customers.
Coffee Libre provides an additional 10% charging benefits to customers who purchase gift cards, increasing customer satisfaction, and sending details and balance through Kakao Talk Message when registering customer contact information.
The customers receive the Kakao Talk Messages which also has the same barcode number as the physical card, so they can use it as a mobile card. And the prepaid card program functions such as automatic discounts, stamp & mileage points, and membership according to the store.
Finally, KPC provides an administrator web site to show the status of customers’ gift card usage, a Web POS to handle gift card top ups and payment, and a small memo function to record which beans they have purchased.