- K-MILK GIFT CARD
-
[K-Milk]
LINKING DAIRY FARMERS
WITH CONSUMERSINTRODUCING
GIFT CARD FOR MILK
| PROJECT | |
|---|---|
| Client | K-Milk |
| Project | Gift Card For A Promotional Prizes |
| Industry | Public |
- OVERVIEW
- Milk Fund Management Committee (K-Milk) has introduced the gift card in order to promote consumption for milk and to connect the linkage between consumers and the farmers.
The milk gift cards have been issued in 2 types: 30,000 won and 50,000 won. Consumers can use it as cash when purchasing dairy products such as milk, yogurt, and cheese at a farm affiliated with a gift card. Milk Fund Management Committee could be able to promote milk consumption and those farmers could generate new sales of gift cards as well.
- Increase the number of regular customers by selling fixed amount of a gift card, which strengthens marketing effect!
- The milk gift cards can be produced in various forms (PVC, MMS, paper) and expiration date would be freely set as well. Also, admin website is to show the transaction of gift cards and the WEB POS is to make payment process.
Consumers can use the milk gift cards by visiting the farm in person or accessing the website to make payment. In addition, the balance of gift cards can be inquired at any time on KPC website and remaining balance can be reused for next purchase.
- REWARDS FOR OFFLINE PROMOTION
K-MILK GIFT CARD 
- Milk Fund Management Committee has been using many other types of gift cards as promotional gifts for milk consumption promotion events. After introduction of their own milk gift cards, the brand loyalty and customer satisfaction have increased.
The milk gift cards, which were given as promotional prizes, can be used at Eunah Ranch, Eureka Ranch, Aesim Ranch, Hyodeok Ranch, Mir Ranch, and Kkum Ranch, and will continue to be increased.
In addition to the physical card, it can be sent through mobile gift certificates in the form of PIN numbers, so it was able to solve the hassle of delivering the prizes.