- FESTOOL GIFT CARD
-
[FESTOOL KOREA]
EXPECTING SHARED GROWTH OF
NATIONWIDE OFFLINE STORES
WITH GIFT CARDS
| PROJECT | |
|---|---|
| Client | FESTOOL KOREA |
| Project | Introducing Promotional Gift Cards |
| Industry | Retail |
- OVERVIEW
- Festool Korea is a premium power toll company designed and manufactured with German engineering technology and specializes in wood processing, painting, and reconstruction. They have introduced gift cards that can be used at 120 specialty stores nationwide and is used for various promotions such as sales promotion and customer reward.
- WEB-BASED POS
WITHOUT FURTHER DEVELOPMENT. 
- Festool Korea introduced the gift card services of KPC because there are more than 120 stores nationwide, but there is no gift card system that can be integrated at all stores. They considered other services, but the biggest advantage of KPC services was that it could be introduced quickly using a web-based POS program without interlocking development or introducing additional equipment.
In particular, Festool has a high loyalty and re-visiting ratio of customers, so presenting gift cards for regular customer management was not an option but a must. In addition, gift cards can be sent not only by physical form but also by MMS, so consumers can use them in various ways depending on the situation and purpose.
- SUITABLE FOR FESTOOL KOREA
PROMOTIONAL GIFT CARD 
- Festool korea has been actively using gift card for a variety of promotion since introducing the prepaid card system. Starting in October, they have been giving out the gift cards to customers who purchase them on the same day for special offer.
The sole representation store’s open day schedule is announced every month through Festool’s Kakao Plus Channel, and gift cards can only be used on the same day customer make purchases.
In addition, Festool uses its own gift card for the promotional event online instead of other gift certificates, which can be produced in PVC, MMS, and paper types in any cases. So it is suitable for corporate when it comes to product promotions.
Festool Korea figured out promotion concerns and customer rewards by introducing gift cards. Festool offline stores are satisfied with gift card services because their customers can purchase additional products with the cards. It helps to increase their revenues by selling their own gift cards.
- KPC PROVIDES ADMINISTRATOR WEBSITE FOR THE
TRANSACTION AND CUSTOMER USAGES INFORMATION. 
- The most helpful feature of the gift card function is that more than 120 Festool stores nationwide can use the integrated gift card service with only operation manual. In addition, the head office will provide an administrator website where they can view statistics such as gift card sales and usage status at a glance.
In addition, it can be manufactured in various forms such as PVC, MMS, and paper. Also, these cards can have expiration date and fixed amount as a customized gift card. Festool Korea will continue to use various gift cards to manage and secure loyal customers.