- ALEGRIA GIFT CARD
-
[ALEGRIA]
LEADER OF SPECIALTY COFFEE,
SATISFACTION OF REGULAR CUSTOMERS BY INTRODUCING PREPAID CARDS
| PROJECT | |
|---|---|
| Client | ALEGRIA |
| Project | Prepaid Card For The Regular Custsoers |
| Industry | Cafe |
- OVERVIEW
- Alegria Coffee Roasters, a coffee roasting company, leads the domestic specialty coffee and is a famous brand among coffee lovers. In the case of ‘Jungle Espresso’, the representative coffee, customers are highly satisfied with it as it is used in about 400 franchises and cafes nationwide.
Alegria has quickly increased its regular customers based on Barista’s expertise and best coffee bean quality after opening Pangyo 1st store. As 2nd store opened in Pangyo, the number of regular customers increased as well. Therefore, a loyalty program was needed to manage their loyal customers in addition to stamp coupons.
- EXPERIENCE BEST PREPAID CARDS SYSTEM
WITH STAMPING, MILEAGE POINT, AND LOCK-IN EFFECTS. 
- Alegria has considered developing its own app but it takes long period of time and money as well. So, they decided to introduce a prepaid card that can be started right away without any burden. According to Pareto’s law, 20% of regular customers generate 80% of their major sales. And prepaid cards are customized services for those regular customers, which account for 80% of their main sales.
Prepaid cards are purchased card, which paid by customers directly, that they bring out lock-in effect than just a mileage and stamping and payment discounts benefits because it makes customers to re-visit. Also, Alegria Pangyo 1st and 2nd stores could be integrated, which customers can use their prepaid cards either store. And there is another attractive fact that they did not have to purchase a separate device since the prepaid system is available for download.
- BLACK CARD
FOR ANNUAL MEMBERSHIP PREPAID CARD 
- Alegria introduced its ‘STANDARD’ card last year, a rechargeable prepaid card for regular customers. Standard cards offer 5% additional top-up reward to customers who charge more than 50,000 won. And after the standard card stabilized, they presented a “BLACK” card, an annual prepaid membership card.
The “BALCK” card is a paid membership service that allows customers to get 15% discount on drinks, coffee beans, and other products at an annual fee of 30,000won. The number of black card subscribers is steadily increasing every month due to the high satisfaction of regular customers.
- PROVIDES DETAILS OF
USE THROUGH KAKAO TALK
MESSENGER SERVICE. 
- The most useful feature among prepaid card function is Kakao Notification Messages, which is provided free of charge. The inconvenience of the existing prepaid card has been resolved because Kakao messages will be sent to customers who register their card information as in real-time. In addition, the barcode number is also exposed in the message, so the customers can pay simply via mobile without a physical card in hand.
Also, it provides an automatic discounts, mileage points, stamping rewards, and discount by membership level. These various reward options are a great help in continuing to manage their customers because it is easy to select the certain features that they need for a store operation.